Abstract:
The Knowledge Action Gap in Environmental action: Research shows a paradoxical disconnect between knowledge and behavior, where knowing more about environmental issues does not necessarily translate to doing more and better, even when resources are available. This talk would explore the social psychological factors contributing to this "knowledge action gap" and dive deeper into the drivers of pro environmental behavior, zooming in on fragile contexts and providing examples and recommendations relevant to marine conservation.
Bio:
Lubna’s work lies at the intersection of ecological sustainability, behavioral psychology, and digital innovation. She is particularly interested in understanding the drivers of (un)sustainable decision making and pro environmental behavior while taking social justice and economic empowerment into account. She presently works at the TU Berlin and collaborates with the Berlin Brandenburg Climate Change Center and the Princeton University Behavioral Science for Policy Lab. Lubna’s eclectic background spans biology and ecology, industrial engineering, and entrepreneurship in fragile contexts. She is currently also finalizing a 2nd master's degree in Ecology, Evolution and Nature Conservation at the University of Potsdam and is an avid scuba diver.